Monday, August 06, 2007

Lebron Signs NFL Rookie

King James continues to make moves in the business world. This time around his sports marketing firm, formed 2 years ago, signed an NFL Rookie to a contract to help promote him.


LeBron James, further broadening his business portfolio, recently signed Miami Dolphins rookie Ted Ginn Jr. to a marketing contract. Ginn, a former Ohio State speedster, is the first athlete signed by LRMR Marketing, James' budding company.

"To do this, not so much for money but to maybe get on a Sprite commercial with LeBron or anything, that'd be fun," Ginn said.

Ginn, who signed a five-year contract worth more than $13 million last week, said knowing James for years made the decision an easy one.

"A lot of football guys don't get a lot of marketing their first couple years coming out," he said. "You've got to do big things to do that. He's been a good friend to me for the last four or five years, so the best thing for me is get involved with someone I know."

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