Saturday, January 19, 2008

Lebron & Kobe Push Weight

50 Million Pound challenge

Lebron and Kobe are pushin serious weight. In recent ads you may have seen them campaigning for the "50 Million Pounds" challenge. The challenge was created by Dr. Ian K. Smith, a science and nutrition major who's graduated from Harvard, Dartmouth and Columbia Universities. He's authored the books: The Fat Smash Diet, The Blackbird Papers, Dr. Smith's Guide to Medical Websites, The Take-Control Diet, and the new Extreme Fat Smash Diet. He recently teamed up with State Farm to help teach about the dangers of being overweight.

The website offers information about obesity and warns about the effects it can take on someone such as high blood pressure, diabetes, cancer and other dangers. At the site you can download a challenge brochure and get overall information about this challenge. The challenge is to African Americans in particular according to the website:

Being overweight is one of our nation’s top health problems, increasing the risk of life-threatening but preventable illness for more than 135 million Americans.

This is a concern for everyone, but the African-American community has been hit particularly hard. Far too many African Americans are dying from diseases that are completely preventable. Every person in the community knows someone -- a father, mother, aunt or child -- who suffers from physical diseases such as high blood pressure, diabetes, stroke or heart disease.

The aim is to save lives by changing the lifestyle choices we make. We want people to give up the pounds, not give up the fight.

At this point it doesn't seem like either Lebron or Kobe really need to lose any weight. Both are playing at a high level in the NBA, and both are chiseled in terms of physique. Guys like Big Baby Glend Davis or Shaq however might want to download the challenge brochure.

Labels: , ,

Subscribe to Love & Basketball Blog

Get Email Updates from this Blog:

Enter your email address:

Delivered by FeedBurner

Share and Bookmark
Add to Google
Subscribe in NewsGator Online
Add to My AOL


Post a Comment

<< Home