Carmelo's Myspace

One thing you'll see alot from the upper eschelon NBA'ers these days, is that they are making their name into a brand and marketing like crazy. Melo is doing just that. With his latest commercial affiliated with the Jordan brand, you can see how Melo is not so much a thug (as many pegged him) and is more of a player & business man. The commercial features Melo engaged in on court workouts, testing his moves in the latest video game, or discussing business deals in a boardroom.

Even on Melo's Myspace page, which is his official, Melo has a video clip and in the final moments explains he heard about Myspace in China and decided it would be a good way to sell some shoes or shirts or whatnot. He also has the "Vote for Melo 4 the All Star Game" cleverly posted.

Smart moves by one of the league's 3 faces of the future..